Marketing Manager

About the role

This is an exciting opportunity to join Australian Training Institute (www.atiaustralia.edu.au) as a Marketing Manager. In this full-time role based in our new Albion office, you will be responsible for developing and executing integrated marketing strategies to drive brand awareness, lead generation, and power student enrolments for our educational services.

What you'll be doing

• Lead the development and implementation of comprehensive marketing plans across digital and traditional channels
• Manage the creation and distribution of engaging content, including google/meta ads, website updates, social media, email campaigns, and promotional materials
• Oversee SEO and SEM efforts to improve online visibility and drive qualified traffic
• Collaborate with the sales team to align marketing activities with business objectives and generate qualified leads
• Analyse campaign performance and customer insights to continually optimise marketing strategies
• Manage the marketing budget and resources effectively to achieve the best return on investment
• Stay up-to-date with industry trends and best practices in digital and search marketing

What we're looking for

• Significant experience (5+ years) in a similar marketing role, ideally within the education or professional training sector
• Demonstrated expertise in digital marketing, including Google/Meta Ads, SEO, SEM, social media, email marketing, and content creation
• Excellent analytical and data-driven skills to measure and optimise marketing campaigns
• Strong project management and organisational abilities to coordinate multiple initiatives
• Exceptional communication and interpersonal skills to collaborate with cross-functional teams
• A customer-centric mindset and the ability to understand and meet the needs of our target audience
• Experience with Systems including ZohoCRM Plus, Microsoft, Google/Meta Platforms and Word Press/Divi

What we offer

At Australian Training Institute, we are committed to nurturing a positive and inclusive work environment. We offer a range of competitive benefits, including:

- Social Events and Team Building Activities
- Professional development opportunities and career progression
- Employee Recognition Programs
- Employee Assistance Program
- Pet-Friendly Policies

About Australian Training Institute

Australian Training Institute (ATI) is a leading Registered Training Organisation in Australia, offering a wide range of accredited, non accredited face to face and online courses designed to empower individuals with the skills and knowledge required for their professional careers. We specialise in delivering high-quality training solutions across various sectors, including security, health and safety, mining, business management, and first aid, among others. Our approach combines the latest educational techniques with practical, real-world applications, supported by a team of expert trainers and state-of-the-art learning resources.

If you're ready to take the next step in your marketing career and contribute to the growth of a dynamic educational institution, we encourage you to apply now.

Employer questions

Your application will include the following questions:

• Which of the following statements best describes your right to work in Australia?
• How many years' experience do you have as a marketing manager?
• How many years' experience do you have in digital marketing?
• Do you have experience with Search Engine Optimisation (SEO)?
• How many years of project management experience do you have?
• Do you have experience in a sales role?
• Do you have lead generation experience?
• What's your expected annual base salary?

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